In our increasingly digital society, getting your business online is no longer an option – it is a requirement. But being online and having an online presence are two very different things.

Let’s say a customer is looking for a local glazier. They input their search term and Google spits out a dozen names. How do you get them through your door and not the competition? You build trust. Which stands out more: a single-page website with contact information or a business with a blog that regularly publishes expert content about their industry, products and has an up-to-date portfolio?