It's time to start planning your glazing business' holiday marketing campaign

Posted by Colette Graimes on 08 Nov 2019 in Marketing your glazing business

It's that time of year already! If you haven't already started your end-of-year marketing campaign, now is the time to do it to make sure you get your materials in front of prospective customers at exactly the right moment.


Homepage review: does your glazing business need a fresh coat of digital paint?

Posted by Colette Graimes on 24 Oct 2019 in Marketing your glazing business

Your glazing website's homepage has to serve a range of purposes: entice viewers in, inform and educate them about your glass business, help you stand out from the competition and direct the viewer where they need to go, no matter what device they're viewing it from. We've put together some ideas below to help you decide whether your home page is meeting your customers' needs.


Coming to Glassbuild?

Posted by Gareth Ewen on 11 Sep 2019 in General

It would be great to see you if you are attending the show next week in Atlanta.


'Top of funnel' sales ideas for your glazing business

Your sales funnel is the process of attracting new leads, educating them about your services and converting them into a customer. The top of the funnel is all about awareness — the goal is to educate your potential customers about a problem they didn't necessarily know they had, while demonstrating the solution that your glazing business specifically supplies or supplies better than your competitors. We've put together a few top of funnel sales ideas that you might like to consider for your glazing business below.


Will we see you at FIT Show?

Posted by Colette Graimes on 07 May 2019 in General

FIT Show is just around the corner, taking place in Birmingham from 21 to 23 May.


Tips to build trust and credibility with your customers via your website

Posted by Colette Graimes on 06 May 2019 in Marketing your glazing business

Once upon a time, just having a website was enough to give a business credibility. Nowadays, with so many websites of varying quality on the internet, your website has to work a little harder to build trust with visitors. We've listed a few elements below that will ensure your glass business is perceived as credible and trustworthy by visitors to your website.


FIT Show 2019: Things to do and getting around in Birmingham

Posted by Colette Graimes on 28 Mar 2019 in General

The 2019 FIT Show is fast approaching (21-23 May) and the Smart-Builder team is excited to be heading back to Birmingham for what we're sure will be another fantastic trade show. Read on for our ideas on where to go and how to get around while you're in Birmingham.


3 simple web solutions to get your glazing website up and running

Posted by Colette Graimes on 09 Mar 2019 in Marketing your glazing business

If your glazing business doesn't have a website yet, you're missing out on valuable leads that are heading straight to your competitors. You don't need to be a web professional to get a basic website up and running, services like Wix, Squarespace and WordPress make it easy to put together a slick and functional website.


5 must-have mobile apps for glaziers [updated]

Posted by Colette Graimes on 18 Feb 2019 in Smart glazing technology

There are so many excellent apps on the market, both free and paid, for business and personal use. It's hard to keep up! We've collated a list of five of our must-haves and we'd love to hear yours.



Will we see you in 2019?

Posted by Colette Graimes on 08 Jan 2019 in General

We were thrilled to meet new customers and see some familiar faces at both GlassBuild in Las Vegas and glasstec in Düsseldorf in 2018. We hope we'll get a chance to see you in 2019 at one of the following shows:


Interested in more?

We’ve got over 20 years of experience, working with hundreds of glass shops around the world. If you want to receive useful articles like this as well as information specifically for glaziers, enter your email here to subscribe to the Smart-Glazier blog.

Take Smart-Glass for a spin

The best content from the Smart-Glazier blog, delivered to your inbox monthly.