Videos are a powerful way to communicate big ideas in a short space of time — a handy capability no matter what industry you're in. However, commissioning a custom video from a production company can be pricey so it's worth exploring tools like Animoto as a do-it-yourself alternative. Become a video producer in no time!
LinkedIn has a reputation as a networking site for suits, but don't let this perception put you off. As with any social network, you are responsible for curating your community — if you do it well, LinkedIn is a powerful resource.
adj. something that is future-proof will not stop being used because it has been replaced by something newer and more effective (Macmillan Dictionary)
Calling all glazing business owners and managers — how prepared is your business for the future? Do you have systems and processes in place? Is business-critical information documented and available to the whole company, or does it exist in the heads of one or two people? Is innovation part of your company culture?
Our UK Sales Manager, Paul Needham, is both a Smart-Design and Twitter expert. See his latest creation — a glass office partition, complete with animated doors, created entirely in Smart-Shopfront, our glass design software for shopfronts, curtain walls and partitions.
Don't underestimate the impact of great graphics, you can use them anywhere: on your glazing website, promotional material, and communications with customers. If your branded items are slick and distinctive, you'll always stand out from your competition.
One question we often get from glazing businesses is 'how can we improve our image and appear more professional?' A great way to raise the bar when it comes to image and presentation is by establishing a strong social media presence. Consumers often verify a company's legitimacy by checking both their website and social media to get a feel for what kind of business they are.
We talk a lot about digital marketing on Smart-Glazier — for good reason. It's a great way to raise the profile of your business without investing huge amounts of advertising money. That being said, there's a time and place for traditional marketing for glazing businesses, particularly if the bulk of your customer base is local.
As a glazier, your best marketing tool is to showcase the great work you've already done via a portfolio on your website. Photos and testimonials of real life jobs are worth 1000x more than any stock images or generic sales speak. Here are a few key things you should include to maximize the effectiveness of your portfolio.
It's not enough to just have a website to differentiate from your competitors any more. Nearly everyone has a web presence in some form or another, you've got to make sure yours is clear and compelling enough to get that prospect to reach out and become a customer — before they visit your competitor's website.
Let's start at the beginning - what is enterprise software and what is software-as-a-service (SaaS)?
