Your sales funnel is the process of attracting new leads, educating them about your services and converting them into a customer. The top of the funnel is all about awareness — the goal is to educate your potential customers about a problem they didn't necessarily know they had, while demonstrating the solution that your glazing business specifically supplies or supplies better than your competitors. We've put together a few top of funnel sales ideas that you might like to consider for your glazing business below.

The 2019 FIT Show is fast approaching (21-23 May) and the Smart-Builder team is excited to be heading back to Birmingham for what we're sure will be another fantastic trade show. Read on for our ideas on where to go and how to get around while you're in Birmingham.

There are so many excellent apps on the market, both free and paid, for business and personal use. It's hard to keep up! We've collated a list of five of our must-haves and we'd love to hear yours.

Online reviews are a trusted source of information for many of your potential customers so it's important you cultivate your online presence. We recently came across a great article on the Hubspot marketing blog about encouraging your customers to leave positive reviews and we've come up with a few ideas on how you can apply these to your glazing business.

Smart-Toolbox has a new look and a whole lot more happening under the hood with the latest update.

With an increasing emphasis on workplace productivity and the emerging technologies able to measure it, the impact on employee privacy is becoming a hot topic of conversation. While some degree of monitoring is to be expected — internet usage for example — new tracking technology takes this to a whole new level, raising some potential ethical concerns worth considering.

A natural disaster can have a huge impact on your glazing business. It could affect your employees as well as their homes and families, damage your premises, bring business to a halt... To name a few! While there are lots of ways in which you probably disaster-proof your business already, such as having an insurance policy, your business' data may not be stored as safely as you think.

The countdown is on for glasstec 2018! The Smart-Builder team are excited to be heading to Düsseldorf for our sixth glasstec in a row. After attending five shows, we've got a few tips and tricks up our sleeves for making the most of your time there. Let's start with where to stay and things to do in the beautiful host city of Düsseldorf.

No one likes hearing negative feedback. Unfortunately not every customer is going to give you a glowing review, deserved or not. While your first instinct may be to react with equal negativity, if you do you'll miss an opportunity to turn the conversation around and end on a positive note. Here are a few tips and tricks to try out as well as potholes to avoid...