Facebook is everywhere it seems. They have over 2 billion users worldwide and over 65 million businesses have a company Facebook Page. Given how wide their reach is, we thought it’d be a good idea to dig into Facebook Ads – the advertising system Facebook uses and offers to businesses to target Facebook users.
Marketing is often seen as a luxury expense in small businesses and it makes sense to do a lot of your marketing activities yourself if you don’t have a dedicated employee looking after them. However, there are a few areas where saving money could be costing you in the long run by putting off prospective clients or damaging your credibility.
Oh glass design software,
how I adore thee.
From simple to complex,
drawing glass is stress-free.
If you're not using software
that's first in its class.
With 30 days free,
you must try Smart-Glass!
If there’s one thing all businesses can appreciate, it’s customers who pay their invoices on time! If you find collecting payments from your customers to be a drawn-out or frustrating process, consider taking payments online to make it easier for your customers to pay you on the spot. We’ve listed a couple of options in this blog post with their pros and cons for your consideration.
2018 is a big year for the Smart-Builder team! We will be attending the following trade shows:
2017 is almost at an end and now is a great time to start reflecting on what your glazing business's goals are for the upcoming year.
The technology focus in the glass industry in 2017 has very much been on increased automation and Industry 4.0 and we don't see these trends slowing down any time soon. If you haven't thought about how to incorporate these ideas into your glazing business for 2018, it's time to start doing your research and figuring out where these new developments fit within your company.
Here we are again — December already! We hope 2017 has been a successful year for your glass business and you're heading into 2018 with a positive outlook.
An email marketing platform is a system used for sending out emails to a mailing list — whether that be your customers, prospects, suppliers or anyone else. There are so many services to choose from we thought it would be helpful to break down a few of the popular platforms and things to consider when choosing a system.
If you're not doing any email marketing, now is a great time to start. The holiday season is the perfect opportunity to send a friendly end-of-year message to your customers to remind them you exist and foster a positive relationship.
The sales funnel is the concept of having a wide pool of prospective customers at the beginning of the sales process which then decreases in size but increases in quality as they move closer towards buying. It's important to consider how you communicate with prospects at the 'top of the funnel' versus prospects at the 'bottom of the funnel' as their requirements have evolved and this is particularly critical if you are selling big ticket items like shower installations or pool railings.
Glass Magazine recently published an article called Rise in Productivity, Capital Investment for Glass Manufacturers, detailing trends in both productivity and investment since 1990. While there was naturally a noticeable drop during the recession, recovery has been strong and investment is increasingly on the rise — particularly for glass software.
